Cars and watches. Is it as simple as look down at your wrist at the steering wheel and you want to tell time? Or do you sense that you are part of something beyond yourself… that there is another drive that compels you onward to feel something more, to feel ALIVE and very much then for the speed, for adrenaline, for pushing yourself onward. To your limits. You fuse with your car – you and machine – because you want to go FAST. You want to race to the finish line. You want to achieve to all that you can do. And here you are now- because just like that professional racecar driver- your day is fused with another machine: the watch on your wrist.